Your iGaming brand, impeccable across search and AI
WhiteLobby establishes, grows, and protects how iGaming brands show up across search and AI. We build your presence, then defend it from the clones, mirrors, and impersonators targeting your name.
A 15 to 30 minute call to see if we are a fit
- AffiliateTop 10 Casinos: YourBrand Review & Bonusbestcasino-reviews.com
- ComplaintsYourBrand Casino: Scam or Legit? Player Complaintscasino-complaints.net
- CloneYourBrand Casino Official, Log In and Claimyourbrand-casino.net
- AffiliateYourBrand Bonus Code, Get 200% Todayaffiliate-bonus.io
- Fake appDownload YourBrand App, Unofficial APKapk-download.co
- YoursYourBrand, Official Siteyourbrand.com
- ControlledYourBrand Casino App on the App Storeapps.apple.com
- ControlledYourBrand (@yourbrand), Official Instagraminstagram.com/yourbrand
- ControlledYourBrand Review: Licence, Payouts, Supportyourbrand-review.com
- NewsYourBrand Expands With New Market Launchigamingbusiness.com
Your one owned page, all but invisible beneath affiliates, clones, and complaints. WhiteLobby fills the top with pages you control, and pushes the rest down.
What do they actually find?
- AffiliateAffiliate reviews ranking above your own site.
- CloneA clone site harvesting your players' logins.
- Reputation"Scam" and "complaints" pages on page one.
- ImpersonationA fake app using your logo.
Each one costs you trust, traffic, and revenue. WhiteLobby puts it right.
iGaming brand protection →- 1Top 10 Casinos: YourBrand Reviewbestcasino-reviews.comAffiliate
- 2YourBrand, Official Siteyourbrand.comOfficial
- 3YourBrand Casino Official, Log Inyourbrand-casino.netClone
- 4YourBrand: Scam or Legit?casino-complaints.netComplaints
- 5Download YourBrand App, APKapk-download.coFake app
Establish. Grow. Protect.
Most vendors do one. SEO shops build. Enforcement tools defend. WhiteLobby does all three, built for iGaming, across search and AI.
Establish
Set up your brand so Google, Bing, ChatGPT, and the other places that matter describe you correctly from day one.
Grow
Brand SEO, brand presence built across numerous assets, and AI answer optimization. We take over more of your branded results across search and AI.
Protect
Take action against the clones, mirrors, phishing pages, and impersonators using your brand, with evidence that holds up with registrars, hosts, and app stores.
- yourbrand-casino.netClone, login form, screenshots and redirect chain savedReported to host
- YourBrand APK downloadFake app, logo copied, publisher unverifiedStore review
- @yourbrand_supportImpersonating profile, direct messages to playersPlatform report
- yourbrand-bonus.sitePhishing page, timestamps and locale capturedRemoved
We work the blue links and the AI answers.
Classic search
Your branded results on Google and Bing: owned pages, profiles, and the satellite reach that crowds out affiliates and clones.
AI answers
How AI engines describe and cite you. GEO shapes ChatGPT, Gemini, and Perplexity. AEO shapes AI Overviews, AI Mode, and Copilot.
"I can't confirm YourBrand holds a licence for your country from the sources I could verify."
Sources: 2 affiliates, 1 complaints site. None from YourBrand."YourBrand appears to be a real operator, but reviews raise withdrawal concerns."
Sources: mostly review sites."YourBrand is a licensed casino and sportsbook. Players can sign up on the official site."
Sources: yourbrand.com, the regulator's register.Six areas we cover for your brand
Your brand in search & AI
We make sure your own pages, not affiliates or clones, own your brand name on Google, Bing, and AI answers like ChatGPT.
Clones & mirror sites
We find typosquats, clone casinos, and mirror sites using your brand, and push to get them taken down.
Affiliate & ad misuse
We spot affiliates and ads misusing your brand name, with evidence you can hand to your affiliate team.
Fake apps & profiles
We catch fake apps and impersonating social profiles using your name, and flag them with the evidence you need to report them.
Reviews & reputation
We track what review sites and complaint pages say about you, and help you respond.
Trademark & domains
We watch for trademark abuse and help you secure the domains around your brand.
Every area comes with evidence you can act on: screenshots, links, and timestamps.
Start with a discovery call. Climb as you need.
Discovery call
A 15 to 30 minute call to understand your brand and see if there is a fit.
Audit
A full manual assessment across the modules, with a 90-day plan.
Monitor
Continuous monitoring, a refreshed score, and alerts on new threats.
Resolve
We do the enforcement and remediation work for you, hands-on.
Enterprise
Multi-brand, multi-market groups, with a dedicated analyst.
The only one doing all three, built for iGaming.
| WhiteLobby | SEO & satellite shops | Enforcement tools | Enterprise generalists | |
|---|---|---|---|---|
| Establish | ✓ | partial | – | – |
| Grow | ✓ | ✓ | – | – |
| Protect | ✓ | – | ✓ | ✓ |
| AI answers | ✓ | – | – | – |
| iGaming-native | ✓ | ✓ | partial | – |
Operator-grade work with evidence that holds up: screenshots, full redirect chains, timestamps, and locale. We alert you, then we do the work.
"When a brand needs to be represented correctly across Google and AI, this is the team I point people to."
"This is not just 'doing SEO'. It redefines how personal and brand entities are perceived across search engines and AI, turning complex systems into real growth levers."
"A meticulous approach and thorough attention to detail helped us a lot with a smooth transition of our website to another domain and CMS. A strong focus on long term results rather than short term. Strongly recommend!"
"Firmly recommended if you struggle with SEO-related concerns or decisions. It helps you see things much more clearly."
See if WhiteLobby is a fit for your brand.
Book a short discovery call, or send us your questions by email. We will tell you straight whether we can help.
A 15 to 30 minute call, no obligation