iGaming brand protection · search and AI

Your iGaming brand, impeccable across search and AI.

WhiteLobby establishes, grows, and protects how iGaming brands show up across search and AI. We build your presence, then defend it from the clones, mirrors, and impersonators targeting your name.

A 15 to 30 minute call to see if we are a fit
Brand Protection Score
0
Without WhiteLobby
0
With WhiteLobby

One number for how much of your branded search and AI presence you control, validate, and defend.

When a player searches your brand

What do they actually find?

AffiliateAffiliate reviews ranking above your own site.
CloneA clone site harvesting your players' logins.
Reputation"Scam" and "complaints" pages on page one.
ImpersonationA fake app using your logo.

Each one costs you trust, traffic, and revenue. WhiteLobby puts it right. iGaming brand protection

One partner, full lifecycle

Establish. Grow. Protect.

Most vendors do one. SEO shops build. Enforcement tools defend. WhiteLobby does all three, built for iGaming, across search and AI.

01

Establish

Set up your brand so Google, Bing, ChatGPT, and the other places that matter describe you correctly from day one.

02

Grow

Brand SEO, brand presence built across numerous assets, and AI answer optimization. We take over more of your branded results across search and AI.

03

Protect

Take action against the clones, mirrors, phishing pages, and impersonators using your brand, with evidence that holds up with registrars, hosts, and app stores.

Not just Google

We work the AI answers, not just the blue links.

Classic search

Your branded results on Google and Bing: owned pages, profiles, and the satellite reach that crowds out affiliates and clones.

Google brand SERPBingKnowledge signals

AI answers

How AI engines describe and cite you. GEO shapes ChatGPT, Gemini, and Perplexity. AEO shapes AI Overviews, AI Mode, and Copilot.

ChatGPTPerplexityGeminiAI OverviewsCopilot
See our approach
What we cover

Six modules, one Brand Protection Score.

01

Brand SERP & Entity Control

Branded results, entity clarity, schema, sameAs, KGMID, AI visibility.

02

Clone & Mirror Defense

Typosquats, clone casinos, mirror domains, and phishing, removed where possible.

03

Affiliate & Ad Monitoring

Spot affiliates misusing your brand, with evidence for your affiliate team.

04

App & Social Impersonation

Fake apps, fake or unofficial profiles, impersonation takedowns.

05

Review & Reputation

Trust-query pressure, review-platform profiles, remediation.

06

Trademark & Domain Portfolio

Trademark monitoring, defensive domains, registrar contacts.

Every module feeds one 0 to 100 score, so before and after is obvious.
How it works

Start with a discovery call. Climb as you need.

Step 1

Audit

A full manual assessment across the modules, with a 90-day plan.

Step 2

Monitor

Continuous monitoring, a refreshed score, and alerts on new threats.

Step 3

Resolve

We do the enforcement and remediation work for you, hands-on.

Step 4

Enterprise

Multi-brand, multi-market groups, with a dedicated analyst.

Why us

The only one doing all three, built for iGaming.

WhiteLobby SEO & satellite shops Enforcement tools Enterprise generalists
Establishpartial
Grow
Protect
AI answers
iGaming-nativepartial

Operator-grade work with evidence that holds up: screenshots, full redirect chains, timestamps, and locale. We do the work, not just alert you.

What clients say

LinkedIn recommendation

"This is not just 'doing SEO'. It redefines how personal and brand entities are perceived across search engines and AI, turning complex systems into real growth levers."

CEO, B2B data platform
LinkedIn recommendation

"A meticulous approach and thorough attention to detail helped us a lot with a smooth transition of our website to another domain and CMS. A strong focus on long term results rather than short term. Strongly recommend!"

Manager, business consulting
LinkedIn recommendation

"Firmly recommended if you struggle with SEO-related concerns or decisions. It helps you see things much more clearly."

CEO, email infrastructure SaaS

See these recommendations on LinkedIn

Get started

See if WhiteLobby is a fit for your brand.

Book a short discovery call, or send us your questions by email. We will tell you straight whether we can help.

A 15 to 30 minute call · no obligation